Work & experience

A closer look at the work.

Websites, products, and the systems behind them. What I worked on, how I approached it, and what came out of it.

Experience across teams.

My approach to AI, design & delivery

24 case studies

Illustration of an accounting website connected to an editorial workspace and draft review cards.
WebsitesImplemented build

Precision CPA

An accounting website, client portal, and editorial workflow that keeps people in control of AI-assisted content.

Website design, development & content systems

Content briefSeparate publishing decision
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Illustration of a property map, search filters, and a research list becoming a digital product.
ProductsProduct & venture experience

Skipify.ai

Product direction, user experience, and growth for a real estate data platform.

Co-founder & Marketing Director

Property searchFollow-up & product education
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Illustration of construction plans and a knowledge assistant showing an answer alongside source documents.
AIDiscovery & solution design

Construction knowledge assistant

Discovery and solution design for an internal assistant grounded in approved project information.

Creative direction & AI discovery

Project questionsAssistant scope & roadmap
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Illustration of a tennis racket beside a nonprofit website and event participation cards.
WebsitesWebsite & ongoing updates

Serving Chicago Style

A personal and nonprofit website connecting an athlete’s story with events, media, and ways to get involved.

Website design & ongoing website support

Career & causeA shared online home
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Illustration of a restaurant menu, point-of-sale terminal, and organized customer records.
SystemsAudit & advisory

Fishbone

A point-of-sale audit and CRM evaluation connecting menu operations, customer information, and follow-up.

Operations review & CRM evaluation

Menu & customer workflowsRecommended trial direction
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Illustration of an AI workshop desk with workflow cards, learning material, and an assistant interface.
AIInternal initiative

AI Council

Internal AI exploration and team learning alongside media operations at Razorfish.

AI Council co-leadership

Everyday workflowsPractical team understanding
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Illustration of organized case folders, a document index, and alternative AI solution paths.
AIDiscovery & platform evaluation

AI discovery for a law firm

A comparison of AI approaches for document search, summaries, and internal legal workflows.

AI workflow research & solution planning

Legal-team tasksOptions for a platform decision
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Illustration of a mobile restroom finder with map pins, accessibility filters, and place details.
ProductsProduct & interface design

A restroom finder app

Mobile product design for finding restrooms with relevant access and preference information.

Mobile UX, interface design & onboarding

Account & permissionsRelevant place details
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Illustration of company profiles, application forms, and an evaluator review workspace.
ProductsUX & workflow design

A life-science venture platform

Member and administrator workflows for company applications and event evaluations.

Product experience & workflow planning

Company profileDecision & communication
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Illustration of a business directory with filters, member profiles, and a verification marker.
ProductsDirectory & member-experience design

An alumni business network

Directory, business profile, and member-experience design for an alumni network.

UX & interface design

Member onboardingBusiness discovery
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Illustration of a power-generation model beside website layouts and a sketched content hierarchy.
WebsitesWebsite design & content structure

An engineering consultancy website

Website structure and design for a specialist power-generation consultancy.

Information architecture & website design

Technical expertiseWebsite design direction
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The official Thinkless wordmark with its venture foundation: positioning, identity, and experience.
StrategyOwn venture · Brand development

Thinkless

Brand positioning, website direction, and early product thinking for my own venture.

Co-founder & brand direction

Business directionA foundation for the venture
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Illustration of pharmaceutical packaging, a content map, and responsive business website layouts.
WebsitesDiscovery & responsive design concepts

A pharmaceutical services website

Discovery-led website concepts and navigation for a pharmaceutical services business.

Content architecture, website & navigation design

Business contextConcepts for review
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Illustration of a referral intake journey, booking options, and a staff follow-up workspace.
StrategyPlatform discovery & MVP definition

A healthcare referral platform

Platform discovery and MVP planning for intake, booking, and referral follow-up.

Workflow mapping & product discovery

Referral intakeReporting requirements
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Illustration of a property research record linked to a messaging workflow and a human review step.
AIWorkflow & interface specification

Property outreach agent workflows

Product flow design for AI-assisted SMS campaigns, conversation review, and human handoff within Skipify.ai.

Product direction & workflow design

Campaign setupHuman handoff & follow-up
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Editorial illustration of public website and member-portal design for a network of independent law firms.
ProductsWebsite & member-portal design

A global legal network

Public website and member-portal design for a network of independent law firms.

Creative direction, UX & client design reviews

Public discoveryWork after login
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Editorial illustration of workflow review, edge-case testing, and delivery coordination for software environments used in AI-agent training.
AIProduct QA & delivery coordination

Software environments for AI training

Workflow review, edge-case testing, and delivery coordination for software environments used in AI-agent training.

Interface review, scenario testing & project management

Task behaviorDelivery coordination
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Editorial illustration of responsive interface design for team, roster, player, and reporting experiences.
ProductsUX & interface design

A sports analytics platform

Responsive interface design for team, roster, player, and reporting experiences.

Navigation, dashboard UI & design-to-development coordination

User questionsAdministration views
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Editorial illustration of website design and content coordination for a community nonprofit serving people with intellectual and developmental disabilities.
WebsitesWebsite design & implementation updates

A community nonprofit website

Website design and content coordination for a community nonprofit serving people with intellectual and developmental disabilities.

Website design, content structure & client collaboration

Organization storyImplementation updates
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Editorial illustration of brand and product strategy, websites, AI discovery, and operational systems.
StrategyCross-project practice

Strategy, design & useful technology

A view across brand and product strategy, websites, AI discovery, interface design, and operational systems.

Strategy, experience design & systems thinking

Understand the businessConnect the working system
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Editorial illustration of smartsheet systems for campaign planning, lifecycle tracking, and reporting within onsite advertising client work.
SystemsOperational systems experience

Smartsheets

Connected Smartsheet systems for media planning, project and product operations, fiscal-year reporting, and shared visibility into the work.

Smartsheet architecture, reporting & operational tracking

Media & project planningShared ownership & visibility
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Editorial illustration of brand guidelines and signup-design exploration for property-management software.
StrategyBrand & interface design

A property-management software brand

Brand guidelines and signup-design exploration for software serving property owners and building, repair, and maintenance teams.

Brand direction, guidelines & signup concepts

Research & moodboardsSignup concepts
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Editorial illustration of three website mockups exploring how a pediatric dental practice could present its services.
WebsitesDiscovery & test website concepts

Pediatric dental website concepts

Three test website concepts used to explore the direction for a pediatric dental practice.

Website mockup design

Practice directionReview what to build
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Editorial illustration of dashboard and reporting-interface design for a distributor back office.
ProductsBack-office UX & interface design

A distributor back-office experience

Dashboard and reporting-interface design for a distributor back office.

Information design, wireframes & interface refinement

Performance informationReviewed dashboard designs
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