Strategy / Consulting at Plego
Shape the brand, the product, and the experience around it.
Creative direction, product and website design, AI discovery, and project coordination across a range of business needs.
Brands & business websites
Products & member platforms
AI discovery & scenario review
Client & development collaboration
Different businesses. Different things to solve.
My consulting work with Plego spans creative direction, websites, software products, and AI initiatives. I work with clients and project teams to understand the business, decide what an experience needs to do, and make that direction tangible. The portfolio includes public websites, member platforms, reporting tools, brand systems, and software environments used to test AI-agent tasks.
Give the brand and website a clear direction.
The work can begin with visual identity, typography, brand guidelines, and a signup experience. On website projects, it extends into content structure, navigation, responsive page designs, and client reviews. That includes comparing multiple design directions and making page-by-page design and content refinements in Squarespace.
Design the work people do after they sign in.
Product work brings a different set of decisions: how someone finds a member, manages a referral, reviews a report, or changes an account setting. My designs cover directories, member and administrator experiences, reporting interfaces, and mobile layouts. I work with development teams to connect the interface with the data, permissions, and integrations it depends on.
Make AI useful enough to evaluate.
AI discovery starts with a task, the information available, and the people responsible for the result. I help define use cases, requirements, access needs, and review points. In software environments used for AI-agent training, my contribution includes scenario testing, edge-case review, recorded demonstrations, and documentation of what works and what still needs attention.
Keep the people and the work connected.
Throughout these projects, I lead design conversations, present work, collect feedback, and coordinate decisions with clients and development teams. Figma review files, Loom walkthroughs, requirements, and status notes serve different purposes in that process. The individual cases show the contribution and stage of each project, from discovery and design through implementation updates and quality review.
The process
How the work came together.
Understand the business and its users
Work through the purpose, audience, content, scope, and technical questions with the client and team.
Explore and shape the experience
Develop brand directions, website concepts, product flows, interfaces, and AI requirements suited to the project.
Refine through review and use
Present the work, test scenarios, make design refinements, and coordinate decisions with clients and development teams.
Skills & applications
What the work called for.
- Figma
- Editable design review files, including five desktop homepage directions for a pharmaceutical services website.
- Loom
- Recorded walkthroughs and side-by-side demonstrations of task behavior for software review.
- Squarespace
- Direct website design and content refinements for a community nonprofit, including page structure, imagery, type, and spacing.
- Power BI reporting interfaces
- My contribution was interface and navigation design around embedded reports, in coordination with the reporting and development work.
- Member & administration platforms
- Designs for directories, referrals, meetings, account settings, and membership workflows, with CMS coordination alongside developers.
- Requirements & quality review
- User flows, AI use-case definitions, scenario records, and client presentations connect business decisions with the work being developed.
The deliverables
What took shape.
Consulting experience
- Brand, website & product design
- AI discovery, requirements & scenario review
- Client presentations & project coordination
The outcome
The result.
An ongoing consulting practice connecting business needs with brands, digital experiences, and practical technology decisions. The linked cases document the scope of each contribution.
