Websites / A pharmaceutical services website
Help business customers find the right information.
Discovery-led website concepts and navigation for a pharmaceutical services business.
Business context
Navigation structure
Responsive alternatives
Concepts for review
Let the business context shape the structure.
The design direction started with a completed client questionnaire and leadership feedback. The work translated that material into a clearer structure for a business audience, including service information and the placement of quality and compliance resources.
Show meaningful alternatives.
I developed five responsive homepage concepts and corresponding mega-menu directions, with a comparison page to make review easier. Each direction explored hierarchy and presentation while working from the same discovery context.
Make the limits of the prototype visible.
Interior previews helped show where navigation could lead. They were identified as previews rather than finished interior pages. A future portal was kept outside the immediate design scope so that the public website could be evaluated on its own terms.
The process
How the work came together.
Read the business context
Use the completed questionnaire and leadership feedback to establish priorities.
Develop comparable directions
Explore responsive homepage and mega-menu concepts from the same brief.
Support a design decision
Present alternatives together and distinguish interior previews from completed pages.
Skills & applications
What the work called for.
- Responsive website concepts
- Five homepage directions support comparison before implementation.
- Mega-menu design
- Navigation connects audience needs with service and supporting information.
- Design comparison
- A review surface helps stakeholders evaluate the alternatives.
- Figma review file
- Five editable desktop homepage captures support client review alongside the responsive web concepts.
The deliverables
What took shape.
Discovery & responsive design concepts
- Discovery-led information architecture
- Responsive homepage concepts
- Mega-menu directions & comparison
The outcome
The result.
A reviewable set of responsive website directions and navigation concepts, organized to support design selection and the next implementation phase.
