Websites / Serving Chicago Style
Bring the person, the sport, and the cause together.
A personal and nonprofit website connecting an athlete’s story with events, media, and ways to get involved.
Career & cause
Stories & media
Events & involvement
A shared online home
Make room for more than a biography.
The website needed to connect an athlete’s career with a broader nonprofit purpose. I developed a direction that brought the personal story, sponsors, media, events, and opportunities to support the cause into one experience.
Give visitors a useful next step.
The work included organizing how people moved from learning about the person to finding an event or getting involved. Chicago-informed visual direction gave the site a sense of place, while the content structure kept the different parts of the story connected.
Keep the details useful after launch.
Follow-up work included improving the mobile donation path, ordering recent media, and changing an event from an RSVP page into a past-event record. Those smaller changes matter when a website supports an active career and an evolving organization.
The process
How the work came together.
Connect the career and cause
Organize the personal story, sporting career, nonprofit work, and opportunities to participate.
Design the visitor paths
Make events, media, support, and involvement easier to reach from the site structure.
Refine the live details
Update donation access, media order, and event content as needs change.
Skills & applications
What the work called for.
- Personal & nonprofit website
- A shared home for the athlete’s career and the organization’s purpose.
- Events & media content
- Pages need to stay useful as events pass and new coverage appears.
- Mobile donation path
- Follow-up work included making the supplied donation link more usable on mobile.
The deliverables
What took shape.
Website & ongoing updates
- Personal & nonprofit website
- Events, media & involvement journeys
- Mobile usability & content updates
The outcome
The result.
A website supported through design and subsequent content and usability updates, bringing the career, cause, and opportunities to get involved into a shared online home.
