All work

Websites / Pediatric dental website concepts

Make a first visit easier to understand.

Three test website concepts used to explore the direction for a pediatric dental practice.

Editorial illustration of three website mockups exploring how a pediatric dental practice could present its services.
Editorial illustration of the project scope. Not a production screenshot.
Discovery processConceptual overview

Practice direction

Three test websites

Compare layout & hierarchy

Review what to build

Discovery & test website concepts. A simplified visual guide to the work described below.

Make discovery tangible.

I developed three test website examples so the practice could compare possible directions. The project remains in discovery. The concepts provide something specific to react to before deciding what the actual website should become.

Use the alternatives to shape the brief.

The value of the examples is in the conversation they support: which layout, hierarchy, and visual direction suit the practice. This case presents the discovery work, with the production website still to be defined.

The process

How the work came together.

Exploring three directions for the first impression. Editorial illustration.
Exploring three directions for the first impression. Editorial illustration.

Explore the visual direction

Use alternative mockups to make different page treatments tangible.

Develop the page layouts

Shape the hierarchy and composition of the proposed website.

Use the examples in discovery

Compare the three test websites to help decide what the actual site should become.

Skills & applications

What the work called for.

Website concept designVisual hierarchyLayout explorationDesign presentation
Three test websites
Discovery examples for comparing directions before defining the production website.
Visual design review
The concepts provide a concrete way to discuss layout and presentation.

The deliverables

What took shape.

A mobile website concept for a family-facing practice. Editorial illustration.
A mobile website concept for a family-facing practice. Editorial illustration, not a production screenshot.

Discovery & test website concepts

  • Three test website examples
  • Alternative layout & visual directions
  • Discovery material for review

The outcome

The result.

Three website concepts supporting discovery and decisions about what to build. The project is still in discovery; these examples are not the practice’s production website.