All work

Systems / Fishbone

Understand the restaurant systems before adding another one.

A point-of-sale audit and CRM evaluation connecting menu operations, customer information, and follow-up.

Illustration of a restaurant menu, point-of-sale terminal, and organized customer records.
Editorial illustration of the project scope. Not a production screenshot.
Audit & recommendationConceptual overview

Menu & customer workflows

Point-of-sale review

CRM comparison

Recommended trial direction

Audit & advisory. A simplified visual guide to the work described below.

Look at the day-to-day details.

A restaurant’s digital systems touch the menu, the order, and the relationship with the customer. My review started in the point-of-sale setup, looking at item naming, duplicates, modifiers, and how information moved between ordering and customer records.

Choose around the work.

The CRM evaluation compared options for contact organization, segmentation, email, and customer support. I demonstrated how those functions could fit together and helped the team consider a manageable starting point before committing to a wider rollout.

Separate the recommendation from the implementation.

The work produced an operational audit and a direction for an initial CRM trial. The value at this stage was making the choices and cleanup needs visible. A complete CRM rollout or a measured improvement in sales is not part of the outcome documented here.

The process

How the work came together.

Mapping the menu and customer-data workflow. Editorial illustration.
Mapping the menu and customer-data workflow. Editorial illustration.

Audit the point of sale

Review menu naming, modifiers, duplicates, and the movement of customer information.

Compare CRM approaches

Evaluate contact management, segmentation, email, and support against the team’s needs.

Define a manageable trial

Demonstrate the proposed approach and establish a starting point for testing it.

Skills & applications

What the work called for.

Workflow auditCRM evaluationInformation organizationClient advisory
Clover POS
The operating environment reviewed in the menu and customer-data audit.
HubSpot
Demonstrated for contact organization and follow-up; an initial trial direction, not a claimed full rollout.
CRM comparison
Salesforce, ActiveCampaign, and Zoho were among the alternatives considered.

The deliverables

What took shape.

A conceptual view of customer segments and follow-up. Editorial illustration.
A conceptual view of customer segments and follow-up. Editorial illustration, not a production screenshot.

Audit & advisory

  • Point-of-sale audit
  • CRM comparison & demonstration
  • Initial setup recommendations

The outcome

The result.

A clearer view of menu and customer-data workflows, with a recommended path for testing a CRM before expanding the system.