Systems / Product & media operations at Razorfish
Connect the people, decisions, and systems behind the campaign.
Campaign delivery, performance analysis, product operations, reporting systems, and team development at Razorfish, building on earlier account coordination at Publicis Sapient.
Campaign planning & delivery
Performance & client decisions
Product operations & systems
Team development & AI exploration
Keep the whole campaign in view.
My work at Razorfish spans the day-to-day running of campaigns and the wider operating picture. Media planning, media operations, project management, and product operations each bring different needs. I work across those areas to connect the plan, the work in progress, and the information people need to make decisions.
Turn performance into a useful conversation.
Campaign reporting is part of the role, alongside interpreting performance and developing recommendations for internal teams and client partners. My earlier Publicis Sapient work included regular client reporting and planning conversations around schedules, budgets, and performance objectives. That experience keeps the operating detail connected to the business decision.
Build systems around the people using them.
I design connected Smartsheet structures for planning, project and product tracking, and reporting. Fiscal-year history, individual reports, revenue-at-risk views, and master dashboards support different levels of detail. These systems are one part of a broader operations role, with ownership, data quality, and shared understanding as important as the view on screen.
Work across disciplines, then make the work teachable.
At Publicis Sapient, I coordinated with analysts, site traffickers, account teams, creatives, and media planners. At Razorfish, my responsibilities span multiple teams and include onboarding guides, training decks, and process documentation. I also co-lead the AI Council, bringing practical exploration of new tools into an ongoing conversation about how work can improve.
The process
How the work came together.
Plan and manage the work
Connect campaign schedules and delivery with the needs of the teams doing the work.
Interpret the performance
Turn campaign information into reporting and recommendations for internal teams and client partners.
Build a shared operating picture
Develop tracking structures and reporting views for planning, project and product operations.
Help teams use the system
Create onboarding guidance, training decks, and process documentation, while exploring new approaches through the AI Council.
Skills & applications
What the work called for.
- Smartsheet
- Connected planning, lifecycle tracking, reports, and dashboards. The dedicated systems case shows this part of the role in more detail.
- Google Ad Manager
- Advertising-platform proficiency within my broader media toolkit, alongside campaign planning and performance analysis.
- Tableau & Excel
- Data and reporting tools in my broader working toolkit, alongside the Smartsheet systems documented here.
- Training decks, videos & operating guides
- Working formats used to explain responsibilities, support onboarding, and make day-to-day processes understandable across teams.
The deliverables
What took shape.
Professional experience
- Campaign operations, performance reporting & recommendations
- Planning, project tracking & reporting systems
- Multi-team training, onboarding & operating documentation
The outcome
The result.
A continuing role connecting campaign execution with business decisions, shared operating systems, and team capability. The work draws on account coordination, analysis, systems thinking, and communication across disciplines.
