All work

Products / An alumni business network

Help people find the businesses in their community.

Directory, business profile, and member-experience design for an alumni network.

Illustration of a business directory with filters, member profiles, and a verification marker.
Editorial illustration of the project scope. Not a production screenshot.
Designed member journeyConceptual overview

Member onboarding

Business profile

Directory & filters

Business discovery

Directory & member-experience design. A simplified visual guide to the work described below.

Make a network searchable.

A business network becomes more useful when someone can find a relevant company. The directory designs considered industry, location, company stage, size, and alumni context, with both tile and list views for browsing.

Give each business a useful place in it.

Company profiles and member onboarding extended the experience beyond the search results. The design explored how businesses present themselves and how membership levels and verification appear without making the directory difficult to read.

Connect discovery and participation.

The deliverables brought the public directory and member experience into a consistent interface direction. Example entries served to test the layout and hierarchy; they were design content, not evidence of membership or adoption.

The process

How the work came together.

Organizing directory filters and the member journey. Editorial illustration.
Organizing directory filters and the member journey. Editorial illustration.

Define useful ways to search

Organize the directory around business and alumni context.

Design the company profile

Give each business a consistent way to present its information.

Connect membership and discovery

Bring registration and member-facing flows into the same design direction.

Skills & applications

What the work called for.

Directory UXInformation architectureMember onboardingInterface design
Business directory
Tile and list views support browsing with relevant filters.
Company profiles
Structured profiles connect a directory result with more useful detail.
Member experience
Onboarding, membership levels, and verification are part of the design scope.

The deliverables

What took shape.

A company profile and directory concept. Editorial illustration.
A company profile and directory concept. Editorial illustration, not a production screenshot.

Directory & member-experience design

  • Searchable directory design
  • Business profile layouts
  • Member registration & portal flows

The outcome

The result.

A set of directory, business-profile, and membership designs for review and implementation planning.