Products / Skipify.ai
Connecting property research to the next useful action.
Product direction, user experience, and growth for a real estate data platform.
Property search
Relevant information
Organized records
Follow-up & product education
Property data has to lead somewhere.
Finding a property is one step in a longer process. People need to narrow a search, understand the information, and organize what happens next. At Skipify.ai, I worked on product direction and user experience for a platform serving that process.
Work across the product and the business.
My role connected the search and skip-tracing experience with marketing, content, and growth. That included thinking through user flows, communicating the value of the product, and supporting how people found and learned to use it.
Keep the experience connected.
Product planning extended into data management, CRM, outreach, and help-center content. SEO, email, and partnership work sat alongside those product decisions. The responsibility was to keep the experience coherent as the platform and its offering developed.
The process
How the work came together.
Map the research journey
Connect search and property information with the next action a user needs to take.
Develop the product direction
Work through data-management, CRM, and related user flows as part of the platform experience.
Support discovery and learning
Connect product positioning with SEO, email, partnerships, and help-center content.
Skills & applications
What the work called for.
- Property search & skip tracing
- The core product context behind search, filtering, and information design.
- CRM & data-management workflows
- Organize the relationship between research, saved information, and follow-up.
- SEO, email & product education
- Communicate the platform and help people understand how to use it.
The deliverables
What took shape.
Product & venture experience
- Product direction & user flows
- Property research & data workflows
- Marketing & product education
The outcome
The result.
Experience spanning product, UX, and marketing within an operating real estate data business. My role ended in December 2025. This case describes my contribution alongside the broader team.
