Strategy / A property-management software brand
Give a complex property-management product a clear introduction.
Brand guidelines and signup-design exploration for software serving property owners and building, repair, and maintenance teams.
Research & moodboards
Visual directions
Identity guidelines
Signup concepts
Start with a direction people can recognize.
The product serves property owners and the people coordinating building projects, repairs, and maintenance. My design work started with research into typography, color, and signup experiences, followed by moodboards, wireframes, and multiple design directions. Client reviews extended the scope into a full set of brand guidelines.
Define how the identity should behave.
The brand work covered the main and secondary marks, clear space, background use, misuse examples, primary and secondary colors, and typographic hierarchy. Photography guidance helped connect the visual system with the kinds of imagery the business would use.
Connect the brand to the first interaction.
Signup concepts gave the brand direction an application in the product experience. I explored how the identity could carry into that first interaction, from the typography and page hierarchy to the way the signup steps are presented.
The process
How the work came together.
Research the direction
Explore type, color, signup patterns, and competitor context.
Develop and review concepts
Use moodboards, wireframes, and design alternatives in client discussions.
Document the system
Define marks, clear space, color, typography, imagery, and usage guidance.
Skills & applications
What the work called for.
- Brand guidelines
- A practical reference for identity, typography, imagery, and correct logo use.
- Property-management signup concepts
- Apply the identity to the introduction of software for property owners and building, repair, and maintenance teams.
- Client review
- Feedback guides refinements and the scope of the brand document.
The deliverables
What took shape.
Brand & interface design
- Brand research & visual directions
- Logo, color, type & imagery guidelines
- Signup-page design concepts
The outcome
The result.
A documented brand system and signup-design exploration, giving the business a more consistent foundation for its communications and interface.
