All work

Strategy / A healthcare referral platform

Map the referral all the way to follow-through.

Platform discovery and MVP planning for intake, booking, and referral follow-up.

Illustration of a referral intake journey, booking options, and a staff follow-up workspace.
Editorial illustration of the project scope. Not a production screenshot.
Referral journey explored in discoveryConceptual overview

Referral intake

Booking options

Attendance & follow-up

Reporting requirements

Platform discovery & MVP definition. A simplified visual guide to the work described below.

The appointment is one part of the journey.

The discovery mapped a referral from intake through booking, attendance, and reporting. That broader view makes the handoffs visible, including where staff need to follow up and where a system depends on information from another organization.

Plan around what can actually connect.

The MVP considered staff-assisted booking, a handoff to external self-booking, and integrated booking where access could be verified. Separating those paths helped prevent an unconfirmed integration from becoming an assumption at the center of the product.

Create a basis for the next decision.

The work produced platform and connector architecture, an integration fallback strategy, a security baseline, a proof-of-concept plan, and an execution roadmap. A journey map connected those technical decisions to the referral process.

The process

How the work came together.

Following the referral through its handoffs. Editorial illustration.
Following the referral through its handoffs. Editorial illustration.

Map the complete referral

Follow intake, booking, attendance, and reporting, including staff handoffs.

Separate the booking options

Consider staff-assisted, external self-booking, and verified integration paths.

Define what needs validation

Create architecture, fallback options, and a proof-of-concept plan before implementation.

Skills & applications

What the work called for.

Service designProduct discoveryIntegration planningMVP definition
Referral & intake journey
A process map connects the user experience and staff responsibilities.
Booking workflows
Integration choices are conditional on verified access and behavior.
MVP & validation plan
Technical and product decisions are recorded for the next phase.

The deliverables

What took shape.

A proposed staff booking and follow-up workspace. Editorial illustration.
A proposed staff booking and follow-up workspace. Editorial illustration, not a production screenshot.

Platform discovery & MVP definition

  • Referral & intake journey map
  • MVP options & integration strategy
  • Architecture & validation roadmap

The outcome

The result.

A scoped MVP, journey map, and technical roadmap, with explicit integration options and validation work defined before implementation.